Mazhavil Manorama, Kerala’s most popular entertainment channel, is a unit of MM TV Ltd — a Malayala Manorama television venture. Malayala Manorama is one of the largest and oldest media houses India, with operations in Print, Radio, Television and Digital properties. No one delivers Kerala better than Manorama. Mazhavil Manorama adds colour to the group's diverse interest in media.
MM TV has a bouquet of 4 channels – Manorama News, Mazhavil Manorama, Mazhavil Manorama HD and Mazhavil International for the Gulf Region. MM TV, headquartered in Kochi, has offices across the country and overseas.
Mazhavil Manorama has redefined television viewing and entertainment in the regional space of Malayalam. It differentiates itself from other Malayalam GEC channels with its innovative, unique and strong content mix and cutting edge technology. The channel has a fresh upbeat approach with innovative programming that has helped to win the hearts of audiences and build the essential connect. Since its October 31, 2011-launch, Mazhavil Manorama has created significant impact with an impressive line-up of programmes ranging with reality shows, award shows, events, scripted series and blockbuster movies. Mazhavil Manorama bagged 11 television awards from the Kerala State Chalachitra Academy in 2011, on the first year of its telecast.
Mazhavil Manorama entered the GEC market at a very later stage when other Malayalam GECs were having a strong ground with a secured loyal audience and Mazhavil Manorama managed to carve a sizeable amount of audience from these market leaders and emerged as a strong player in the Kerala market. Mazhavil Manorama has strong fiction and nonfiction properties that helps the channel secure a substantial amount of viewership loyalty. Path breaking reality shows, unique week end mix, appointment viewing of soaps makes Mazhavil Manorama extremely popular across all segments of audience.
Mazhavil Manorama HD is the first television channel in Kerala to transmit its programmes completely in HD. It is the first entertainment channel in Malayalam that produces and telecasts True HD content.
HD transmission is six times clearer than the previous analogue technology. It also ensures high-quality sound that suits home theatres and high-end systems. HD transmission makes visuals available in a ratio of 16:9, in accordance with international standards. The HD format is sure to give Keralites a great new viewing experience.
MMTV introduced a different media culture in presentation when it launched Manorama News on August 17, 2006. Manorama News quickly grew into the most popular television news channel in Malayalam by introducing mpeg-4 technology in shooting and transmission and tape-less cameras for the first time in the country. Right from the launch of Mazhavil, the entire production has been in HD, there are many firsts to the credit of MMTV in Kerala.