'Mazhavil Manorama' the most popular entertainment channel in Malayalam continuously engage and entertains Malayali viewers, both young and old, men and women across geographies in India and abroad. Launched in 2011, 'Mazhavil' as the channel is popularly called is owned, operated and managed by MM TV Ltd, the broadcast arm of Malayala Manorama - one of the largest and earliest media houses in India. With more than a century old tradition and market leadership in Print, and with excellence in journalism, Malayala Manorama's commitment to their readers, public service and national interests are well known. In tune with changing times Manorama has navigated and entered into other media segments like Radio, Television and Digital properties with the same amount of passion and gusto that they have nurtured over the years.
MM TV is guided by its deeply ingrained vision - “Touching and Enriching Lives, Through the Stories We Tell”.
'Mazhavil' has a fully equipped state of art studio in a well laid out green premise at Aroor (very close to Kochi, the commercial capital of Kerala), where its programmes are created in High Definition and from where it is uplinked and transmitted to be further distributed for extensive viewing in India and overseas territories in both Standard Definition and High Definition formats. The Standard Definition channel is branded as 'Mazhavil Manorama', the High Definition channel as 'Mazhavil Manorama HD' and the Malayalam channel for GCC as 'Mazhavil Manorama International'.
Apart from 'Mazhavil Manorama','Mazhavil Manorama HD', and 'Mazhavil Manorama International' MM TV owns, operates and manages the leading news channel in Malayalam – 'Manorama News'.
Ever since its launch, 'Mazhavil Manorama' has redefined television viewing experience in the regional space of Malayalam. It consciously differentiates itself from other Malayalam GEC channels with its innovative, unique and strong content mix and cutting edge technology. The channel has a fresh upbeat approach with innovative programming that has helped it to win the hearts of audiences and build the essential connect. 'Mazhavil Manorama' has created significant impact with an impressive line-up of programmes ranging with reality shows, award shows, events, scripted series and blockbuster movies. Mazhavil Manorama has strong fiction and nonfiction properties that helps the channel secure a substantial amount of viewership loyalty. Path breaking reality shows, unique week end mix, appointment viewing of soaps makes Mazhavil Manorama extremely popular across all segments of audience. 'Mazhavil Manorama' has bagged several television awards .
Though a late entrant in the GEC space 'Mazhavil Manorama' has established a strong,loyal and sizeable amount of audience and has emerged as a very strong player in the target market who are Malayalis in Kerala and wherever they are.
Moving forward quickly, MM TV took a giant leap when it launched and distributed the first High Definition channel in Malayalam 'Mazhavil Manorama HD' ahead of other major broadcasters. It became the first true HD Channel from Kerala to produce, transmit and distribute in High Definition to it's ever demanding viewers in India and overseas through multiple platforms – Cable, DTH, IPTV etc. The viewing quality of 'Mazhavil Manorama HD' is far superior than the other Standard Definition channels. It provides high-quality sound that suits home theatres and high-end systems.
Ever since inception, MMTV have been a pioneer in adopting cutting edge technology in Broadcast. MM TV was the first Broadcaster in India to introduce mpeg4 technology for production, transmission and distribution, the first one to use tape-less cameras and the fist channel in Malayalam to launch a HD channel. And there would be more to come.